John Gruber (daringfireball.net) has a nice little article up, What’s Next For Nokia, in which he describes, through public and private sources, the hardware-oriented design and development process at the handset maker.  Read it and come back; the nut is that Nokia feels the ticket to winning customers is catchy hardware design, and the software running on it is merely a tiny component.

Contrast this to Apple, who regards the software as the primary driver in the design of everything they produce. Much is made of their minimal hardware designs, true, but the deceptive thing is why it is minimal: the hardware itself gets the hell out of the way of the software and what you are trying to do.  The iMac, iPhone and iPad are epitomes of this.

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So, Apple had their fall iPod event yesterday. Crazy.

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